Job Description:

Position Purpose:       Ideally the Brand Executive will come from a leading FMCG or Telecom background and will have experience in 360 degree launch rollouts. He/she should be able to effectively multitask in the dynamic telecom industry and be able to meet deadlines in a high stress environment.
You will be expected to work with diverse teams, manage people & be creative in your approach.

Area of Interest:     Marketing & Branding
Location:     Islamabad

Degree(s)/Major(s):     MBA from a reputed local/foreign University
Experience Required:     2 to 4 years of relevant Branding Experience

Key Responsibilities:

- Develop comprehensive understanding of Persona evolution in the post-paid segment of Pakistan’s Telecom Industry.
- Assist the team in achievement & delivery of Annual Brand Plans.
- Develop thorough consumer/industry understanding & help generate ideas that further build brand credentials in line with strtegic growth plan.
- Regular liason with segments/VAS teams to design & implement various offers, VAS & tactical offers that fuel brand growth.
- Read, analyze and synergize learnings from various sources of information like Business Intelligence Reports, Brand Health Trackers, Trafiic, ARPU & churn analysis.
- Generate Consumer Insights and translate these into actionable ideas that build brand preference or tap new users.
- Assist the brand team in developing & implementing Market Plans, Brand Strategies, Communication Development & Deployment, Brand Portfolio Analysis, Target Audience Profiling, Consumer Insight Generation etc.
- Lead the Digital Marketing initative on Persona.
- Gain deep understanding of the competitors strategy & working.
- Closely work & coordination with diverse reams like Business Intelligence, Segments, VAS, Trade Marketing, Research, and other 3Ps like Creative & Media agencies, Activation agencies etc. to ensure timely delivery and implemetation of brand plans.

Functional Skills/Knowledge Areas:

- Knowledge of Brand Strategies, Communication Development & Deployment
- Knowledge of Brand Portfolio Analysis, Target Audience Profiling, Consumer Insight Generation
- Understand and develop long term business vision
- Coordination and planning of budgets, people and time management
- High level of initiative and assertiveness

At times, organization decisions can affect the hiring speed of the position you applied for. So you need to remain positive and wait patiently for their decision. If you are shortlisted, the employer will update your application status at www.jobsnama.com, or contact you directly to arrange for an interview. Therefore, check your email regularly and make sure your contact details are up-to-date.

To Apply:

Application Deadline:     31-Aug-2010

Apply online at:

http://careers.telenor.com.pk/Page/Detail/VacancyApplyMy.aspx?PositionID=3000318

or

http://careers.telenor.com.pk/Page/Detail/Default.aspx